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Communications, Advertising & Marketing (CAM) Awards

Contest Objectives:

1. To share ideas and best practices on communications programs and marketing and advertising tools among AATB membership.
2. To reward innovative and creative ideas among AATB membership.
3. The CAM Awards replaced the Promotional Tools Contest Awards effective April 2011.

View All 2011 Entries

Divisions:

Recognizing the differences among communication programs versus marketing and advertising concepts, as well as the differences between campaigns and tools done to serve a goal versus ideas or tools that are creative or innovative, there will be two distinct divisions of the contest.

(1) Public & Professional Communications –

• Entries in this division focus on projects or campaigns designed to make an impact on a situation, create awareness, or lead an audience to action. 
• The primary focus of judging is on results of the campaign or project (i.e., was the situation impacted, was awareness created, did the audience take action?); therefore, the evaluation section is weighted more heavily in scoring than others.

(2) Marketing & Advertising –

• Entries in this division focus on printed or electronic tools designed to market or advertise a product, service or program. 
• The primary focus of judging is on creativity and innovation of the concept (i.e., is the concept strong and fresh, is the tool original and innovative, or is the technique or application innovative?); therefore, the concept section is weighted more heavily in scoring than others.
  

Process:

The contest will be conducted by the AATB Public and Professional Relations committee on an annual basis. The entries will be submitted online for both divisions. Awards will be announced at the AATB Annual Meeting each year.

• Public & Professional Communications (PPC) Division
• Marketing & Advertising (MA) Division
• AATB People's Choice Award

  
  

  
  

• Want to Learn More - Register for this FREE webinar

  Attend this free webinar to learn from the 2011 winners and ask questions from the Public and Professional Relations Committee as you plan for your entry this year.

  Scheduled: May 16, 2012 at 1:00 PM ET (60 minutes)